Qdos Entertainment

HQ Theatres & Hospitality (HQT&H) is a division of Qdos Entertainment, one of the largest entertainment groups in Europe.

Qdos Entertainment was created in 1999 and is now one of the largest, broad-based entertainment Groups in Europe. A family-owned business, Qdos is rooted in traditional entertainment values. The business has grown both organically and through a steady ‘buy & build’ strategy, by acquiring businesses that complement the original model, managed by a highly experienced management team.

Qdos Entertainment and its operating subsidiaries employ 1,500 full-time staff across 19 business locations. The company has operated from offices in London’s Covent Garden for 23 years, but has maintained its Head Office for 35 years in Scarborough, North Yorkshire.


As well as HQ Theatres & Hospitality, the company’s key trading brands are as follows:


Qdos Entertainment is the world’s biggest pantomime producer. With 36 years’ experience, producing high-quality productions which are both contemporary and true to the traditions of pantomime.

Renowned for a glittering array of star names headlining in spectacular, innovative productions, Qdos Entertainment is the world’s biggest pantomime producer. Stars of TV, Stage and Entertainment and a Company of over 1,000 actors, singers, dancers and musicians make magic every festive season at 35 venues across England, Northern Ireland, Scotland and Wales.

In 2016 Qdos Entertainment brought the magic of pantomime back to the West End at the London Palladium with a dazzling production of Cinderella which was nominated for two Olivier Awards. In 2017 they returned to the iconic venue with a star-studded production of Dick Whittington which won the 2018 Olivier Award for Best Entertainment and Family. They returned again in 2018 with an all-new production of Snow White at the London Palladium which starred Dawn French, Julian Clary, Paul Zerdin, Nigel Havers, Gary Wilmot and Strictly stars Vincent and Flavia.

Production facilities are based in Scarborough and Beverley where staff create and maintain spectacular stage sets and over 100,000 costumes.


Qdos Productions devises, produces and maintains lavish theatre production shows for the prestigious Cunard cruise ships Queen Elizabeth, Queen Victoria, Queen Mary 2 and for P&O’s new flagship Britannia. A total cast of 60 dancers and singers are rehearsed in Scarborough, for 50 weeks each year to facilitate a six-monthly cast change on the four ships. Qdos Productions has co-produced and/or invested in a number West End and touring shows over the past two decades, most recently The Bodyguard and Mrs Henderson Presents and as members of the independent theatres’ producing collaborative Music & Lyrics - High Society, Fiddler on the Roof, Oklahoma! Chitty Chitty Bang Bang and The Addams Family UK Tours.


Qtalent (formerly International Artistes) has years of expertise and know-how. The company represents a diverse client base including numerous high-profile performers and actors as well as many of the UK’s top writers, producers and directors within film, television and theatre in the UK and beyond.


Qdos has its own design and print business, which provides design, new media and printing services to the commercial, tourism and entertainment industries in tandem with all of Qdos’ extensive in-house requirements. Adverset is based in Scarborough North Yorkshire, alongside the Qdos Entertainment Head Office.

Nick Thomas MBE

Chairman – Qdos Entertainment

Nick Thomas MBE ‘crossed the footlights’ from performer to producer in 1982. By 1999, he had established himself as the UK’s most prolific producer of summer shows, the world’s largest pantomime producer and a leading celebrity talent manager. Over the subsequent years Nick has led his team which has built Qdos Entertainment into one of the largest entertainment Groups in Europe.

In 2010, Nick was accredited by The Stage newspaper as one of the ‘Top 10 Most Influential Entertainment Figures of the Decade’. He is listed annually in the ‘The Stage Top 100’, ranking Number 15 in 2015, and in both ‘Who’s Who’, and ‘Debrett’s People of Today’. Nick is a Vice President of The Royal Variety Charity (formerly the Entertainment Artistes’ Benevolent Fund, or EABF), which organises the annual Royal Variety Performance.

Nick is a key fund-raiser for Great Ormond Street Children’s Hospital which, through the tireless efforts of his HQ Theatres teams, and the generosity of pantomime audiences, he has raised over £1 million in the past six years. Nick and his team at Adverset Media Solutions support ‘Heroes’ Welcome’ at all of the company’s sites. Nick divides his time between the company’s offices in Scarborough and in London’s Covent Garden.